Questions & answers

LIVE Creative Agency is an independent creative and advertising agency in Gothenburg, Sweden, that has helped companies build brands since 2002. The company is legally LIVE Reklambyrå AB and was founded by Daniel Ivelind, owner and Creative Director. We work with branding, web, strategy, content, photo and film production, marketing, Creative Collab and LIVE Brand Protection™. Clients include Wallenstam, Vinga Group, Lessebo Paper and Ocean Beer. You'll find us at Lilla Marieholmsgatan 6 in Gothenburg.

An advertising agency traditionally focuses on creative expression – ideas, design, campaigns and ads – while a communications agency more often works with messaging, PR and relationships. In practice the lines blur. LIVE calls itself a creative agency, but we work with the whole picture: strategy, brand, web, content, production and marketing. What matters isn't the label but that someone takes responsibility all the way from idea to result.

A network agency has a small core team and a large network of specialists who are brought in as needed. That is how LIVE works. We lead the project from Gothenburg, act as your contact and take responsibility for the whole, while photographers, filmmakers, developers and trademark lawyers join when the assignment calls for it. You get the right expertise for every part, without paying for a large organisation you don't need.

A smaller agency gives you shorter decision paths, faster answers and people who actually know your brand. At LIVE you talk directly to the people doing the work. Thanks to the network model we can still take on large and complex assignments, bringing in specialists when needed. You get the breadth of a big agency with the closeness and pace of a small one.

Yes. LIVE works with companies all over Sweden and internationally, even though our base is in Gothenburg. Most of the collaboration works perfectly well over video calls, phone and email, and when needed we meet in person – at your place, at ours or somewhere in between. Distance affects neither quality nor how quickly we respond.

Yes. LIVE works with clients in Sweden and internationally and is happy to work in English. We have worked with an artist in New York, launched a product in Berlin and created material for an American trade magazine. We can produce websites, campaigns and material in several languages, and through LIVE Brand Protection™ we can help protect your brand in several markets.

Yes, LIVE takes interns when we can. Are you studying design, communication, marketing, web or something related and want to experience life at a creative agency in Gothenburg? Send a short introduction, what you want to learn and when you'd like to start to [email protected], preferably with a portfolio.

Yes. LIVE Creative Agency and LIVE Reklambyrå are the same agency. The company is LIVE Reklambyrå AB and has been around since 2002; LIVE Creative Agency is the name we use today, in Sweden and internationally. The addresses livecreativeagency.com and livereklambyra.se lead to the same agency in Gothenburg.

A creative agency helps companies stand out, be remembered and say the right thing. That can mean brand and visual identity, website, campaigns, ads, photo and film, social media and strategy. LIVE is a full-service agency: we take an assignment from the first idea and plan to finished production – and then follow up on what it achieved.

LIVE was founded in August 2002 by Daniel Ivelind, owner and Creative Director. Daniel has more than 25 years of experience in advertising and branding – including freelance art direction for Stendahls, Momentum Worldwide and Intersport, and as co-owner of Reklamhörnet. The agency has a small core team in Gothenburg and a large network of specialists – photographers, filmmakers, developers, copywriters and lawyers – who join when the assignment calls for it.

LIVE has worked with everything from local restaurants and start-ups to large groups and international brands. Clients include Wallenstam, Vinga Group, Navigo Invest, Jool Group, Lessebo Paper, Ocean Beer, Heed & Thom, Fiskekrogen, Moberg Bygg, Ess-Enn, Colletto and CytaCoat. A selection of the work is shown under Projects.

Start with what you need to achieve, not which channel you want to be seen in. Then look at the agency's previous work, ask who will actually work with you and how they measure results, and ask for a clear pricing model. Chemistry matters too – you will work closely together. At LIVE the first conversation is free, so you can try us without committing.

Branding is the work of shaping how a company is perceived – what it stands for, how it looks, sounds and feels. It covers everything from strategy, name and positioning to logo, visual identity, tone of voice and how the brand meets the customer in every channel. A strong brand makes it easier to stand out, charge better prices and build loyalty.

The price of a visual identity depends on its scope: how many parts are included, whether you need a new logo or a refinement, and how much material the identity will be used in. A smaller identity for a start-up costs less than a complete identity for a group. LIVE always gives a fixed quote after a free first conversation, so you know exactly what you get and what it costs before we start.

A visual identity usually includes logo, colours, typefaces, image style and graphic elements such as patterns and symbols, gathered in a clear guide. It shows how the brand should look in every channel – from web and social media to print and signage. At LIVE we see the identity as the foundation for all other communication.

How long a logo takes depends on how much strategic groundwork is needed and how many decision makers are involved. A clear brief and quick feedback shorten the process considerably. We start by understanding your company, audience and competitors, then sketch, refine and deliver finished files. You get a timeline with the quote, and we keep our deadlines.

Yes. LIVE can update and modernise an existing logo without losing the recognition you have already built. Often adjusting shape, typeface, colours or proportions is enough to make the brand feel current again. Sometimes a careful refresh is the right way, sometimes a new identity is needed – we give an honest recommendation.

Yes. LIVE produces print and branded material based on the visual identity – brochures, business cards, packaging, signage, ads and merchandise. We handle design, artwork and contact with printers and suppliers in our network, so you don't have to coordinate it yourself.

A concept is the core idea that defines how a brand or product should be communicated, while a campaign is a time-limited series of activities that takes the idea out into different channels. The concept can live for years; the campaign runs for a set period with measurable goals. LIVE creates both: first an idea that lasts, then campaigns that make it visible and deliver results.

Yes. LIVE designs packaging and labels – from idea and form to print-ready artwork. Recent work includes the labels and Square Concept for Ocean Beer and take-away packaging for Evolushi, alongside packaging for VitaPrana, Mercalin and Glenn Strömberg Collection. Packaging is part of the brand, so it has to work on the shelf, on social media and online.

The cost of a website depends on the number of pages, design, features, integrations and how much content needs to be produced. A simple company site is a very different investment from a webshop connected to a business system. LIVE always gives a fixed price in the quote after we have talked through your needs. You can also choose an ongoing agreement where we handle updates, SEO and statistics after launch.

It mainly depends on scope, features and how quickly texts and images are in place. The most common bottleneck is content, which is why LIVE can also produce copy, photo and film. You get a clear timeline in the quote, and we keep it.

LIVE builds in WordPress because it is a flexible, easy-to-use publishing system that grows with your company. You get your own login and can update texts, images and news yourself without code. WordPress works well for SEO, can be extended into a webshop with WooCommerce, and you are never locked to one supplier.

Yes. LIVE builds webshops in WordPress and WooCommerce and connects them with your business and point-of-sale systems. Customer data, products, orders and stock levels then sync automatically, which saves time and reduces errors.

Not necessarily. LIVE first reviews your existing website – design, structure, speed, security and how it performs in search. Sometimes a new design, better copy or technical optimisation is enough. Sometimes a new site pays off in the long run. We give an honest recommendation after a free first conversation.

Your company is found more easily when the website is fast, clearly structured and contains what your customers actually search for. That is search engine optimisation, SEO. LIVE builds every site SEO-ready from the start and offers ongoing work with analysis and reports. In competitive industries, paid search (SEM) can be a good complement.

Yes. LIVE helps companies become visible in AI-driven search such as ChatGPT, Perplexity and Google's AI answers. These services draw on clear, well-structured and credible sources, so we work with short factual texts, clear questions and answers, structured data and consistent company information across the web. Much of what works for AI search strengthens your regular SEO too.

LIVE keeps websites secure by continuously updating WordPress, plugins and themes, taking backups and using SSL. With an ongoing agreement we take care of the technical maintenance, so you can focus on your business.

Yes. LIVE builds multilingual websites in WordPress where each language has its own structure and addresses, so the pages can be found in search in each market. All our sites are responsive and work on mobile, tablet and desktop. If you need translation or copy in other languages, we bring in the right people from our network.

SEO is about appearing in Google's regular results, while AI search (sometimes called GEO, generative engine optimisation) is about being mentioned and recommended when someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews. The foundation is the same: a fast, technically sound website, clear facts about the company, good answers to the questions customers ask, and structured data. LIVE works with both at once.

AI services recommend companies they can describe with confidence. Your name, address, services and strengths need to be clear and consistent – on your website, in your Google Business Profile, in directories and in mentions on other sites. On the website, short facts, questions and answers, structured data and an llms.txt file all help. LIVE reviews where you stand today and what will have the biggest effect.

A website should show its main content within about 2.5 seconds, even on mobile, and respond instantly to clicks. Speed affects both how many visitors stay and how Google ranks the page. LIVE optimises images and video, loads only what is needed and uses caching, so the site is fast without compromising on design.

By regularly sharing content your audience finds interesting or useful – complemented with targeted advertising. LIVE helps with strategy, content plans, photo, film, copy and ads. We choose channels based on where your customers are, not what is trending, and then follow up on what works.

Yes. LIVE writes copy for websites, campaigns, ads, social media and print. Good copy says the right thing to the right person in a way that sounds like your brand. For the web we write texts optimised for both Google and AI search, without them reading as if they were written for a machine.

Yes. Digitally that means web, SEO, search ads, social media and newsletters; traditionally it can be print ads, radio, outdoor and printed material. We choose channels by audience and budget, not habit. Often the combination works best – and a creative idea makes the message travel further than the budget alone.

By measuring it. LIVE sets clear goals from the start and follows up with tools such as Google Analytics, social media statistics and the ad platforms' own reports. You get clear reports showing what works and what to adjust, so every new effort is a little smarter than the last.

Creative Collab is LIVE's service for creative partnerships. We match companies with the right creators, artists, influencers and partners, and then manage the collaboration from idea to publication. Recent examples include New York artist Benny Cruz with Lessebo Paper and T5 Studio, and designers and craftspeople with FixBoard. We document the journey in photo and film, so the collaboration also becomes content.

Yes. LIVE produces photo and film for companies – from product shots, press photos and environments to campaign films, corporate films and interviews. We take care of the whole chain: idea, script, shoot, retouching and editing, bringing in photographers and filmmakers from our network who suit your expression. The material is adapted for web, social media and print.

Yes. LIVE produces film for Instagram, TikTok, LinkedIn, Facebook and YouTube – from short clips and Reels to campaign films and series. We plan the formats from the start so that one shoot gives material in both vertical and horizontal formats, with captions and lengths adapted to each channel.

Yes. LIVE makes corporate films, interview films, recruitment films and films about products and projects. We help with idea, script and interview questions, handle the shoot and edit with music, graphics and captions – aiming for a film that feels genuine and works on the web, on social media and in sales meetings.

Yes. LIVE photographs products, interiors, construction projects, food and people – in the studio or on location. The images get a style that suits the brand and are delivered for web, social media and print. We can also build an image bank you use over time.

Yes. Aerial photography and drone film are part of several of our productions, for example for Navigo Invest. Drone material gives an overview of properties, construction projects, places and events, and we plan every shoot to follow the applicable drone regulations.

A production with LIVE starts with a conversation about purpose, audience and channels. We then develop the idea, script or shot list and plan the shoot – location, people and schedule. After the shoot we edit, retouch and adapt the material for each channel. You review it before everything is delivered.

It depends on length, number of shooting days, location, people, drone, graphics and how many versions are needed. A short social film is a very different effort from a campaign film. LIVE gives a fixed price once the plan is set, and the first conversation about your idea is always free.

We agree on that before production starts, so you know exactly how the material may be used – in which channels and for how long. If you need broader rights we include that in the agreement. We also make sure people in the images have given their consent and that music and stock material is licensed.

Anyone can get AI. What you only get at LIVE is AI connected to your own data, 24 years of experience since 2002 and people who take responsibility for the result. LIVE Intelligence brings your company's facts, statistics and history together with us – so you get knowledge you won't find anywhere else. People and AI, together.

LIVE Intelligence is LIVE's own system that connects our clients with AI. Insights, statistics and many years of collaboration are gathered in one place, so we can see faster what works and create real value for our clients' customers. It also gives LIVE broad knowledge of what usually delivers results – in the form of working models we keep refining.

ChatGPT knows what is on the internet. LIVE Intelligence knows what has happened in your company: your material, decisions, results and statistics over time – interpreted by people who have followed you. The answers are built on your reality, not on an average.

In your own zone, in LIVE's own system on a server in Sweden. It is only used in your assignment and never shared with other clients. What we carry between assignments is working models and experience.

We work smart with AI, but people are always at the centre: the ideas, decisions and responsibility are ours and yours. AI helps us analyse, summarise and work faster, so more time goes to the creative work. Exactly how we use AI is part of what we offer our clients – get in touch and we'll gladly tell you more.

No. Each client's information is kept separate and used only in that client's assignment. What we carry between assignments is our working models and our experience of what usually works – never your data, figures or plans.

We handle information in line with the GDPR and the agreements we have with each client. Information is kept separate per client and is never shared with other clients. If you want to know exactly how information is handled in your assignment, we go through it together before we start.

No. AI can summarise, suggest and speed things up, but it is people who understand your brand, your customers and the context. At LIVE, AI amplifies creativity rather than replacing it – humanity and a feel for what moves people cannot be automated.

Yes. LIVE helps companies use AI where it adds value – for example in analysis, content planning and follow-up – without the brand losing its voice. We start from your goals and way of working and suggest what is worth starting with.

LIVE Brand Protection™ combines brand strategy and creative development with legal review by trademark law specialists. The aim is that names, logos and other brand assets can be used, developed and protected over time. The legal perspective comes in early instead of at the end, which reduces the risk of costly rework – in one process with one point of contact.

Because a conflict with an existing trademark can force a name change when logo, website and marketing are already finished, and large parts of the work may need to be redone. With LIVE Brand Protection™, trademark specialists review names and logos early, and if obstacles appear we help find alternative ways forward immediately.

Yes. Through LIVE Brand Protection™ and our network of trademark law specialists we can help with advice and protection in Sweden and in several international markets. A brand should work where the business is today – and where it may be tomorrow.

In five steps: strategy and brand development; an initial assessment of risks and conflicts; in-depth legal review by trademark specialists; recommendations and alternative routes if challenges arise; and finally design, launch and implementation once the foundation is secure.

When you start a new company, change name, launch a new product or brand, or expand into new markets – and before larger investments in design and marketing. The earlier the legal perspective comes in, the cheaper it is to change course.

Both. A fixed price suits defined projects such as a visual identity, a new website or a campaign – you know the cost before we start. Ongoing suits continuous work such as SEO, social media, updates and statistics. Our pricing is always clear, with no unexpected surprises.

It depends on the scope, how many skills are needed and whether it is a single project or an ongoing partnership. At LIVE the network model keeps fixed costs down, so more of the budget goes to the actual work. You always get a clear quote, and the first consultation is free.

Yes, the first consultation with LIVE is always free. We talk through your goals, challenges and ideas and give honest advice on what would make the biggest difference – even if the answer is that you don't need us right now. We can meet at our office in Gothenburg, at yours or online.

It starts with a free conversation where we get to know your company and goals. You then get a proposal with plan, timeline and price. We develop strategy and idea, produce with the right specialists and follow up on the result – with one contact person all the way.

Quickly. We are available every weekday 08–17 Swedish time (CET), and existing clients can reach us in the evenings too. Call +46 724 48 44 63 or email [email protected] – you talk directly to the people working on your project.

LIVE works with companies of all sizes – from start-ups and local restaurants to large property companies, groups and international brands. No assignment is too big or too small; what matters is finding the right level of effort for the budget and doing what actually makes a difference.

Yes. LIVE takes on single projects – a logo, a website, a film – as well as long partnerships where we are your agency over time. Many clients start with one defined assignment and continue with more.

Yes. Existing clients log in to LIVE's client portal at portal.livecreativeagency.com, where material, statistics and information about the collaboration are gathered in one place.