(00) Privacy policy
Privacy policy
This policy describes how LIVE Creative Agency (LIVE Reklambyrå AB) processes personal data when you visit the website, contact us or ask us to call you back. We only collect what we need, use it only for what you have asked for and keep it no longer than necessary.
Last updated: 24 October 2026
Data controller
LIVE Reklambyrå AB (company reg. no. 556944-8987), Lilla Marieholmsgatan 6, 415 02 Gothenburg, Sweden, is the controller for the processing described here.
Questions about personal data can be sent to [email protected] or by phone on +46 724 48 44 63.
When you ask us to call you back
If you use the Call me back form, we process the details you provide: name, phone number, when it suits you to be called and, if you write it, what it is about. We use the details only to call you back and help you with your enquiry.
The legal basis is our and your legitimate interest in us being able to respond to your enquiry and – if you want to hire us – taking steps prior to entering into a contract.
The details are sent to our email and stored in the website’s administration. They are deleted automatically after 12 months unless they are needed for an assignment you have given us.
When you use Start now
If you use the Start now form, we process the details you provide: challenge, goal, pace, approximate budget, name, company, email and phone. We use them only to get back to you and suggest how we can help.
The legal basis is our and your legitimate interest in us being able to answer your request and – if you want to hire us – taking steps before entering into a contract.
The details are sent to our email and stored in the website administration. They are deleted automatically after 12 months, unless they are needed for an assignment you have given us.
The AI visibility test
When you use the AI visibility test, we fetch the public home page of the web address you enter, plus its robots.txt and llms.txt, to calculate the result. The address and the result are stored for one hour to make the test faster; no personal data is stored.
If you ask for the report, we process your name, email and phone number to send the report and contact you about it. The legal basis is legitimate interest and steps prior to a possible contract. The details are deleted automatically after 12 months.
Follow-up in LIVE Intelligence
Requests from the website’s forms (Call me back, Start now and the AI visibility test) are sent to our email and stored in the website administration. So that we can follow up on your request, they are also transferred to LIVE Intelligence, LIVE’s own system on a server in Sweden.
There, the details are only used to handle and follow up on your request. They are never shared with other clients and are not passed on to external AI services. The details are deleted when no longer needed, at the latest after 12 months if no assignment has started.
When you email or call us
If you contact us by email or phone, we process the details you provide – such as name, email address, phone number and what the matter concerns – in order to reply. Correspondence that does not lead to an assignment is deleted on an ongoing basis and kept for no more than 24 months.
Job and internship applications
If you send an application to [email protected], we process the information in it to assess the application and contact you. Applications are kept for no more than 12 months unless we agree otherwise.
Clients and partners
For clients and partners we process contact details for contact persons and the information needed to carry out assignments, invoice and comply with Swedish accounting law. When we process personal data on behalf of a client in an assignment, we do so as a processor under an agreement with the client.
Each client’s information is kept separate and used only in that client’s assignment – including in our own system, LIVE Intelligence. We never share one client’s data with another client.
Cookies and similar technologies
The website does not use cookies for analytics or marketing.
We set one functional cookie, pll_language, which remembers whether you read the website in Swedish or English. It is stored for one year and contains no personal data. If you log in to WordPress (LIVE staff only), login cookies are also set.
The map on the contact page is shown from Google Maps. When the map loads, Google receives your IP address and may set its own cookies in accordance with Google’s privacy policy. This may involve a transfer of data to the United States under the EU–US Data Privacy Framework.
Hosting and technical logs
The website is hosted by Loopia AB in Sweden. On each visit the server records technical information such as IP address, browser and which page was visited. The logs are used for operation and security and are deleted after a short period in line with Loopia’s routines.
The client portal at portal.livecreativeagency.com has its own terms, which you receive when you become a client.
Who can access the data?
We never sell personal data. The data may be handled by the suppliers we use to run the business – hosting and email – who then process it on our behalf under agreement. Otherwise we only disclose data when required by law.
Your rights
You have the right to know what data we hold about you, to have incorrect data corrected and to have data erased. You can also ask us to restrict processing, object to processing based on legitimate interest and receive data you have provided in a machine-readable format.
Contact us at [email protected] and we will reply within one month. If you are not satisfied with how we handle your data, you can lodge a complaint with the Swedish Authority for Privacy Protection (IMY), imy.se, or with the data protection authority in your country.
Changes
We update this policy when we change how we process personal data. The date at the top shows when it was last changed.