(03) What we do — Communication agency in Gothenburg

Strategy

A clear plan for where the brand is going – and how to get there.

At LIVE Reklambyrå, strategy is one of our core services. We help you develop a strong, long-term plan for your brand. Taking a comprehensive approach to your marketing, we analyze the market, identify opportunities, and create a sustainable strategy that drives results.

  • Brand strategy
  • Market and audience analysis
  • Support at start-up and change
  • Communication plan

(01) What's included

01

Early deployment

We support companies throughout their journey, from startup to major transitions like ownership changes or expansions, ensuring that each step is built on a well-thought-out plan.

By engaging us at an early stage, we can add value and ensure that your business navigates change processes smoothly without losing focus. We guide you through the process, steer it in the right direction, and guarantee that your brand develops in the right way.

02

Branding

Your brand is the core of your business identity and is about more than just a logo – it’s the feeling and experience that customers associate with your company.

Through branding, we carefully shape and manage these impressions, focusing on both function and aesthetics. The goal is to create a strong and meaningful identity that not only meets customer needs but also builds long-term relationships.

03

Campaign

An advertising campaign is a strategically planned series of time-limited promotional activities designed to market and promote a product or brand.

By using various media channels and creative elements, the campaign aims to achieve specific goals, such as increased brand awareness and sales. Measurable methods are used to assess success. Campaigns represent a cohesive effort to engage the target audience and positively influence their attitudes and behaviors.

04

Concept

A concept is the creative and strategic work that defines how a brand or product should be communicated to the target audience in a memorable and persuasive way

In the process of creating a concept, we analyze the target audience, competitors, and market trends to develop a unique and relevant idea. It’s important that the concept is both attractive and relevant to the audience, while also aligning with the brand’s overall strategy and values.

(02) Selected cases

How we have done it

NOW® – Nutrition Optimised Within

2025 — Branding / Strategy / Web

NOW® – Nutrition Optimised Within

For NOW® – Nutrition Optimised Within, we’ve had full responsibility for launching a new global brand. From brand strategy and visual identity to web…

Vinga

2023 — Branding / Web

Vinga

We at LIVE Advertising Agency are delighted to have been entrusted with the task of creating the profile for Vinga.

Planttech Biotech

2023 — Branding / Web

Planttech Biotech

LIVE had the honor of undertaking the task of creating a visual identity and website for Planttech Biotechnology.

Evolushi

2023 — Branding / Packaging / Web

Evolushi

Visit Evolushi and experience sushi beyond the ordinary! Evolushi is located in Gothenburg on Teatergatan and Stampgatan.

JOOL Group

2021 — Branding / Web / Print

JOOL Group

The collaboration with JOOL Group is in full speed! We can now proudly display their new graphic profile, yearbook and new website. See results…

Heed & Thom

2023 — Branding / Strategy / Web

Heed & Thom

Heed & Thom offer more than just designing and planning kitchens, bathrooms, and storage solutions. With them, you get a comprehensive solution with significant…

Shall we talk strategy?

The first consultation is always free.