Mercalin came to us at LIVE with the job to design a rollup for them to expose their products. We have previously developed the graphic identity of Mercalin, which meant that we had a steady foundation to stand on when we started designing their rollup. Our goal was to develop a powerful design that represents the customer’s trademark, while simultaneously highlighting the message, in this context, their product “Mercalin Marking Spray”. TECHNIMA Nordic is the only official Scandinavian retailer of MERCALIN brands of marking spray.