Fiskekrogen – website
The new Fiskekrogen website is built on a simple idea: let the food speak. Large pictures from the sea, calm typography and plenty of space. Nothing takes attention away from what the guest comes for.
Fiskekrogen at Lilla Torget has been one of Gothenburg’s natural choices for fish and seafood since 1972. It did not need a new suit. The task was to find the essence – and leave out the rest.
- Client Fiskekrogen, Gothenburg
- Scope Web design, development, content, photography and SEO
- Website fiskekrogen.se
Understated on purpose
Food first, brand in the background
It is easy to over-design a place that already has a soul. Here the form steps back: the golden lobster, black on white and pictures you can almost taste. The produce, the rooms and the people take centre stage – they are Fiskekrogen.
Built for bookings
The website is there to fill the tables – and that is where it does its job. On desktop, Book a table is always at the top, and every page has the button where the decision is made: by the menu, the seafood buffet, the Christmas buffet and the private rooms. The path from craving to booked table is short, on desktop and on mobile.
On mobile
Easy to find
Anyone searching for a fish and seafood restaurant in Gothenburg, a seafood buffet, a Christmas buffet or lobster should end up here. That is why every menu and experience has its own page with clear headings and real text, in Swedish and English. The story of the house at Lilla Torget and the Ahlström family gives guests and search engines a depth no one else can copy.
The website is part of a longer partnership. Read about the whole partnership with Fiskekrogen.
See it for yourself
The best proof is to visit it – and then book a table. Go to fiskekrogen.se.
