Fiskekrogen

The best from the sea, since 1972. Fiskekrogen at Lilla Torget in Gothenburg is an institution. For thirty years the Ahlström family has looked after what makes the restaurant what it is: the produce, the craft and the experience. To many locals, the lobster premiere, the Friday seafood buffet and the Christmas buffet are fixed points of the year.

It is a great honour to work with a brand that has been around this long and delivered this well, year after year. Since our first meeting in 2019, LIVE has stood by Fiskekrogen’s side – in digital and in print, in the good years and in the hard ones.

• Client Fiskekrogen, Lilla Torget, Gothenburg
• Scope Communication, tone of voice, campaigns, photo, film, print and web
• Partnership Since 2019

Understanding what the client says

The value lies in listening. We sit in on the meetings and hear what the owners and staff think matters. We drop by on a Friday evening with the camera as the buffet is laid out. That is where we understand what Fiskekrogen is – and can show it to more people.

The close collaboration with Fiskekrogen’s team is at the heart of everything we do. Together we move the business forward, with the same respect for craft that you find in the kitchen.

When the wind blew hardest

The pandemic years hit the whole restaurant industry hard. The task was to keep the kitchen running and the guests close. Together we created Take away – Drive in: guests pick up their seafood platter in the restaurant or in the back yard, straight to the car.

With tailored campaigns, films and stickers we kept Fiskekrogen visible and drove traffic and business when it was needed most.

In the hand and in the feed

Fiskekrogen should feel as good in the hand as on the screen. Paper, print and invitations should be as carefully made as what is served – with the same touch of gold. In the feed, the food does the talking: most of the pictures on @fiskekrogengbg are taken by LIVE.

• Communication and tone of voice – how Fiskekrogen sounds, in every channel
• Tailored campaigns that drive traffic and business
• Take away – Drive in, with campaigns, film and stickers
• Print, invitations and paper choices
• Menus and wine lists
• Advertising in print and on social media, Instagram and Facebook
• Photo and film
• New website: fiskekrogen.se – read the web case

The next step

With LIVE Intelligence we take the next step. Fiskekrogen’s own figures, experience and results come together in one place, so we can see what works and do more of it. The future is exciting.

In the mood for seafood? Book a table at Fiskekrogen at Lilla Torget, or follow @fiskekrogengbg for this week’s catch.