Ocean Beer

Ocean Beer is driven by the Ocean Born Foundation and donates 100% of its profits to ocean protection. Every 33 cl bottle finances the protection of 210 m² of ocean for one year.

LIVE developed the brand identity, the new logo and the packaging design – and the Square Concept, the idea that makes the promise tangible: every square in the label mosaic is one bottle and one protected patch of ocean. Brought together by the thousands, they show how big a difference we can make.

Each beer has its own creature as its face: the deadly cute blue-ringed octopus on the Lager, the Barbour's seahorse on the IPA and the pufferfish on the 0.0. The labels are rolling out through 2025–2026.

• Client Ocean Beer / Ocean Born Foundation
• Scope Brand identity, logo, packaging design, concept
• Market International