Lessebo Texture

For the launch of Lessebo Texture – Lessebo Paper's unique rolls of textured paper – LIVE collaborated with Lessebo Paper and several creative partners.

LIVE built the landing page, photographed the textures and created motion graphics where sound waves and the structure of the paper meet on film. After the launch we continued with a series of motion pieces that capture the feel of the paper.

The campaign team: concept and art direction by fb.happy, photography by Carl Ander and PR by Forsman & Bodenfors. A good example of how we like to work – together with others when that gives the best result.

• Client Lessebo Paper
• LIVE's part Web, motion graphics, texture photography
• Partners fb.happy, Carl Ander, Forsman & Bodenfors
• Year 2024