(01) What we do — Branding

Branding

We build identities that are recognised, remembered and built to last.

The brand is the very soul of your corporate identity. It’s not just a logo or a name; it’s the overall experience and feeling that your company evokes in customers. Branding is the process by which we shape and manage this impression with care and awareness.

  • Visual identity
  • Logo
  • Concept and campaign
  • Print

(01) What's included

01

Graphic profile

This is where it all begins. Together with the logo, we create your company’s identity and expression, and from there, we base all other communication.

A graphic profile typically includes a logo, colors, fonts, other patterns, and symbols.

02

Web Design

Web Design refers to the craft of giving a website its basic graphic design and structure. This includes determining sizes and placement of areas, typography, color schemes, manners or styles for images, icons, logos, and other graphic elements.

The competition in websites is growing increasingly fierce, making it essential to create a unique website. When surfing the internet, people prefer everything to be fast; otherwise, they lose interest and opt for another site. Therefore, having a fast, user-friendly, and engaging website is crucial.

Today, people browse from mobile phones, tablets, and computers, so it’s also important that the website can adapt to the user’s device, known as a responsive website.

03

Logo

A logo is a graphic brand, emblem, or symbol commonly used by commercial companies, organizations, and even individuals for marketing by facilitating immediate visual recognition.

04

Print materials

With the graphic profile as our foundation, we develop an attractive and creative packaging of your company in physical form.

05

Concept

Concept is the creative and strategic work that defines how a brand or product will be communicated to the target audience in a memorable and persuasive manner.

In the process of creating a concept, we analyze the target audience, competitors, and market trends to develop a unique and relevant idea. It’s important that the concept is both appealing and relevant to the target audience while aligning with the brand’s overall strategy and values.

06

Campaign

An advertising campaign is a strategically planned series of time-limited advertising activities designed to promote and market a product or brand.

By utilizing various media channels and creative elements, the campaign aims to achieve specific goals, such as increased brand awareness and sales. Measurable methods are used to evaluate success. Campaigns constitute a cohesive effort to engage the target audience and positively influence their attitudes and behaviors.

07

LIVE Brand Protection™

By combining legal expertise with brand strategy, we help businesses build brands that can be protected, developed, and sustained over time. The goal is to reduce risk and create lasting value.

08

How do we proceed?

For us, creativity is a methodology rather than just a talent. We have a proven approach that we’ve refined over 20 years. There are no quick fixes, even though we know a few tricks. Just like anything else, hard work done the right way yields magical results, especially in design. Our experience has shown that most of our clients over the years want to be involved in the process, sharing their thoughts and ideas along the way, rather than simply handing everything over to us. Moreover, we believe that collaboration enhances outcomes, drawing upon the collective wisdom of our experiences. Together, we create advertising that makes a difference.

Konkurrensen på hemsidor blir allt större och därför är det viktigt att kunna skapa en unik hemsida. När man surfar på nätet vill man gärna att allt ska gå snabbt, annars tappar man intresset och hellre väljer en annan sajt. Därför är det viktigt att ha en hemsida som är snabb, lättanvänd och intressant för besökaren.

Idag surfar människor både från mobil, surfplatta och dator, därför är det även viktigt att hemsidan ska kunna anpassas efter användarens enhet, så kallad responsiv hemsida.

(02) Selected cases

How we have done it

Ocean Beer

2025 — Branding / Packaging / Campaign

Ocean Beer

Identity, labels and the Square Concept for the beer that protects the ocean – one square at a time.

Evolushi – take away

2025 — Packaging / Branding / Web

Evolushi – take away

Take-away boxes and a new bag that turn every order into a visual signature – plus an updated website.

Vinga Academy – brochure

2024 — Print / Branding

Vinga Academy – brochure

An elegant and engaging brochure for Vinga Academy, in Vinga Group's visual identity.

NOW® – Nutrition Optimised Within ENG

2025 — Branding / Strategy / Web

NOW® – Nutrition Optimised Within ENG

For NOW® – Nutrition Optimised Within, we’ve had full responsibility for launching a new global brand. From brand strategy and visual identity to web…

Vinga

2023 — Branding / Web

Vinga

We at LIVE Advertising Agency are delighted to have been entrusted with the task of creating the profile for Vinga.

Planttech Biotech

2023 — Branding / Web

Planttech Biotech

LIVE had the honor of undertaking the task of creating a visual identity and website for Planttech Biotechnology.

Shall we talk branding?

The first consultation is always free.